As an online financial platform connecting corporates and funders, we aim to provide a truly professional service to our different stakeholders. We believe that the right strategy and a RITE culture help us to achieve our vision. RITE culture stands for Respect, Integrity, Teamwork, Excellence and Embrace Changes. It determines how we work with our stakeholders and each other, how we recruit, and how we make decisions. We fully commit ourselves to live up to our RITE belief.



Just as there are two sides to a coin there are two sides to every story. Every idea can be seen from more than one viewpoint. Be open to other perspectives and ideas.

Put yourself in others’ shoes

Look at a situation from a different point of view before being quick to judge someone for their actions. Treat others how you want to be treated.

Be open to other perspectives and ideas

Listen and learn from those who are different from you. To learn more about who they are, you can connect and build trust with each other easier.




Do the right thing. Even though nobody’s watching, or whether you could get credit or not.

Do the right thing

Do the right thing from the beginning, and make sure what you do is correct.

Keep your words

Stay committed to what you have promised.

Being upright is good

Accept feedback without going defensive and encourage people to be upright and honest.

Raise your concerns or allegations of non-compliance immediately

Staying silent is not an option.

Team Work


We are not a team because we work together. We are a team because we respect, trust and care for each other.

Help others to achieve good result

The way to achieve your own success is to be willing to help others to get to success together.

Share responsibility together

Be proud of what your team has achieved and take full responsibility of your teamwork together.

Effective and transparent communication

Things that are hidden or simply unspoken waste time and energy. We communicate clearly and react quickly, say what we mean and mean what we say.




Always strive to do better.

Excel yourself

Be the expert at your role.

Hungry for success

Eager for advancement. Be passionate in what you do and stay committed to your goals.

Challenge yourself to do better

If you always heard yourself or the others saying, “I always do things this way”, challenge yourself and the others to do it even better.

Embrace changes


Keep an open mind and always improve. If you stand still you will go backward.

Adopt a 'can' positive attitude to change

Maintain a ‘can do’ attitude and come up with new ways of seeing and doing things to the unfamiliar and the unexpected situations.

Think out of the box

Try to find the best solution in every specific situation. Unconventional thinking can contribute to ground-breaking solutions.